Beauty copywriting laid bare.
You may wonder why (if you've read the rest of my credentials why someone with a B2B content writer's background is pitching themselves as a skincare and beauty content writer.
As one successful startup I worked at was starting the process of acquisition, I had time on my hands (because there's not always much marketing to do, once you're in that position) and an itch to push myself to do something different. I've always loved beauty and skincare and so I went and trained as a beauty therapist. I needed to see if it was something I loved that would challenge me. I went all in (obviously), and got my LVQ level 3 and a certificate in salon management.
Not long after, I invested in a beauty and aesthetics salon and while I wasn't doing treatments all the time, I did (of course) do all the marketing, including a monthly beauty column for a local magazine, built a website and a social media presence and of course, read up on all the nerdy stuff and made sure our aesthetic treatments had the science to actually back the reps' sales pitches up.
Beauty technology content writing services
Just before the first lockdown, I took on my first freelance beauty content writing client, a SaaS technology company that offers salons, spas and hairdressers bespoke customer loyalty systems.
Since then, I've worked for many of the leading beauty SaaS companies as a content and copywriter, including some of the biggest salon management systems, SaaS tools and salon marketing platforms in the world. My experience as a salon owner and my background in technology marketing means that I have a unique insight into what it is that salon owners and their customers want and need.
Skincare writing
At my salon, I was responsible for choosing the skincare salon and retail lines that we sold and used in our treatments, and my inner nerd was driven by exactly what the products on skincare labels did and how they worked. It's hard to market to a marketer on just smoke and mirrors! My philosophy was that every brand we stocked and every aesthetic device we used needed to have proven results and exemplary safety standards.
I've since worked as a skincare copywriter and freelance beauty content writer for a number of well-known brands, writing everything from product packaging and on-box instructions, to copywriting skincare articles on detailed ingredients and components and how they work and should be used.
I've delivered web content writing for many salons, clinics, aesthetics and semi-permanent makeup (SPMU) studios and beauty copywriting on skincare supplements in detailed blog posts too.
Beauty copywriting services
While I no longer have my salon (thanks, COVID), what I do have is a demonstrable experience in:
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Beauty copywriting
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Health and wellness copywriting
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Skincare writing
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Salon and spa copywriting
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High quality case study writing for salons
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Beauty industry treatment devices and equipment content writing and blog posts
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Health, wellness and aesthetics website content writing
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Content management in health and wellness
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Packaging content writing and branding
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Fitness and leisure content writing and blog posts
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SaaS beauty technology content writing, including:
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salon management technology
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customer loyalty technology
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customer retention software
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Business writing and copy editing for B2B beauty and skincare