Website writing services

Web content copywriting feels like something that should be easy, right?

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You know your business and have a picture of how your website should be. Write some words and add some pictures. Job done. 

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But it's rarely that straightforward. 

Your website content needs to be something that people want to read. ​​

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If it's not, then it's just words you've written on a page. They may mean something to you, but if nobody else cares, it's a pointless exercise.

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Your website content writing needs to inform and engage.

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If you don't know who it is that you're writing for, and they don't come away having found the information they were looking for, then you've failed (or at least you've missed an opportunity).

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Your website content writing needs to achieve something.

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Without a clear call to action and the words that encourage someone to actually do something, it's simply a nice piece of work that someone has read.

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Your website content needs to stand alone, yet be integrated.

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There's little point in creating content that cannibalises SEO from your other website pages, yet it needs to fit and echo the message, values, tone and actions that run throughout the rest of your website.

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What is your website content writing there to do?

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A high quality custom landing page isn't going to look, feel or be structured in the same way as a product information page. Blog post content writing is different again. A homepage needs to be carefully written to act as your front window, showcasing what you do and why you're different. Creating websites isn't simply putting some words down and hoping for the best. 

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If you choose to work with me, we'll have the answers. Your website content is in safe hands.

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High quality website content writing services

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In my marketing communications career, I've been part of the planning, designing, content creation, copywriting and delivery of dozens of websites. I know how to structure and order content, how to optimise and manage page navigations and layouts and ensure your key messages don't get lost. Whether it's adding more information, some evergreen, high quality blog posts or a whole new website, I can help. I've even worked on content localisation projects where an M&A has resulted in existing information needing to be aggregated and reproduced in different languages and with different messaging; to migrating key content to a new business website in a way that appears seamless. I also make it my business to ensure I'm up to date with the latest best practice for SEO.

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Planning a new website? 

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You've got a great idea or new services to promote. You know you need a website. It's easy to think that something – anything – will do until you get around to really looking at what you need in more detail. Except other things take priority, and the content you put live – or thought about putting up, is either gaining SEO traction; only for all to be lost when it's eventually replaced, or it simply hasn't happened. 

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Perhaps you started your site with a handful of pages, and you're simply adding more when it's necessary to do so. Are you thinking about what is happening to your navigation? Are you optimising your landing pages, linking your existing pages and building a journey that your customers can take as they browse your website?

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Custom landing page writing 

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Maybe you're building out a new sales funnel and need a customised landing page (or a few to A/B test). Let me help write your custom landing pages, based on industry best practices to deliver high quality, professional landing page content. 

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You need a freelance web content writer with in-built marketing skills

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If you're starting at the beginning of a new website journey, you need high quality website writing services from the outset. That can mean stepping back, to consider the bigger picture. This is where my marketing services can really add value. 

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• Have you given thought to your mission statement and what it is that you want to say?

• Do you have an elevator pitch?

• Have you identified your target audiences and defined their brand personas?

• What is the right tone of voice to use?

• What about your USPs? Do you have some that can be conveyed clearly and effectively?

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... These are just some of the questions we will review in a process where we map your brand and develop the cornerstone of all your marketing messaging, on and offline, or for other types of content creation that you'll need along the way.

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Then, we'll look at how you're planning on building your website. Which platform are you using? Who is doing the build (I have contacts who can help, if you need an introduction). Who is going to do the design? Source the images? Do the SEO? 

I offer these services when creating websites for my clients, or I can simply help by managing the process for you, or writing some beautifully crafted words, while you take care of the rest. It's about whatever works for you. 

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Once we know the messages we're conveying and the format that we're using, we'll know how much space we've got to say the words we want to say. We can do some work to identify SEO keywords, if you don't already know them, and work these effortlessly into high quality, engaging website content. We can review your page structures, site navigation, and plan for other website content such as blog posts, case studies and white papers, with an implicit understanding of how we're going to optimise them for maximum reach and value. 

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Then, we can start writing actual words. When we've answered the above, the website content writing process is relatively straightforward. If you're not a trained marketer, getting the basics in place can seem a huge task. When you outsource it to someone who does it for a living, all you need to do is sign it off. 

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... Or perhaps you simply need some online business writing doing 

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That's absolutely fine. You just need a page: I'll write you a page. Or two. Or ten. When creating websites, I work in the way that works for you. 

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What kind of businesses do you offer website writing services to?

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I write a wide variety of high quality content for all kinds of businesses, including B2B writing, SaaS content writing, and I also have considerable experience in skincare writing and beauty copywriting. You can read more about the many kinds of businesses I write for here. 

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Do you offer other content writing services too?

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Absolutely! Find out more about the types of freelance and part-time content writing services I offer to clients here in the UK and internationally by taking a look at my content writing services​ page. I also offer content management services and I'm also a wider freelance marketing services provider too.